Goal: Launching WhiteClaw Zero in the US market, and working with VCCP to test gaming for MABI's drink brand.
Delivery: We used 11 streamers with over 350k followers to create maximum reach within the community. The streamers delivered between 2-4 dedicated streams highlighting the 4 new flavours as refreshing non alcoholic options. MEG delivered floating magnetic can holders to showcase the products and our streamers amplified the streams with social media posts on Twitter.
Results: All targets for this campaign were met 5.1m impressions/reach delivered from 11 creators. The creators completed all the main deliverables and created strong buzz around the launch with their audience. 584,798 hours watched by unique Twitch viewers which is an incredible amoutn of eyes on the product.
